Scenario 10-3 You Have Decided That, After Being Exposed to a Bit

Scenario 10-3
You have decided that, after being exposed to a bit of advertising and marketing theory and practice, that "ad biz" thrives on abbreviations. To make life easier for the students that follow behind you, and perhaps to make a bit of money for yourself, you are going to write and publish the Encyclopedia of Advertising Abbreviations and Terminology (the EAT) . The following questions are drawn from information included under the entry entitled "Direct Marketing."
-(Scenario 10-3) Direct marketing is "interactive" which refers to the following marketer activity

A) allowing spam through interference networks.
B) introducing foreign-made products into U.S. markets.
C) attempting to develop an ongoing dialogue with the customer.
D) providing management feedback to Marcom Directors