A company wants to sell a fire-resistant car wax in a 30-minute infomercial. What does experience this medium suggest this company would be wise to do?

Question

Quizplus · Accepted Answer

Consumers are likely to tune in and out during a 30-minute infomercial, so it's important to have a call to action multiple times throughout the half-hour to ensure that people who tune in later are still given the opportunity to make a purchase. Option A does not provide a clear rationale for why the price should be set at $9.95. Option C assumes that a celebrity is necessary, which may not be the case for every product or audience. Option D could be considered, but it is not necessarily true that using an infomercial will make the brand appear cheap. It depends on the quality of the production and the messaging in the infomercial.

A Company Wants to Sell a Fire-Resistant Car Wax in a 30-Minute