Scenario 10-4
Telemarketers say they'll honor the wildly popular but legally besieged Do-Not-Call list until the court battles are over. Those whose telephone numbers have already been submitted to the national Do-Not-Call registry should have noticed a substantial decrease in calls. You know it's a good law by the sheer volume of gnashing teeth emanating from the Direct Marketing Association and other groups representing telemarketers, who would be required to purge their databases of registry phone numbers at least quarterly. Though the DMA continues to pursue legal avenues to block the list, it promises to respect consumers' wishes. (Liz Pullman Weston, Free at last from telemarketing invasions, MSN Online, February 15, 2005).
-(Scenario 10-4) Just what volume of annual lost business do direct marketers fear from the Do-not-call registry?

Question

Quizplus · Accepted Answer

The article does not directly state the exact volume of annual lost business that direct marketers fear from the Do-not-call registry, but it does mention that the Direct Marketing Association and other groups representing telemarketers are "legally besieged" and "gnashing their teeth" over the law, which requires them to purge their databases of registry phone numbers at least quarterly. This level of opposition and legal battles suggests that the potential lost business could be significant. Option C, $50 billion, is the most reasonable estimate given the scale of the telemarketing industry and the impact of the Do-not-call registry.

Scenario 10-4 Telemarketers Say They'll Honor the Wildly Popular but Legally Besieged