Scenario 10-2
Folio in an e-technology company. As e-businesses move to the Web, their technology platform allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information, regardless of where it resides - all from their Web browser. So, Folio can share content across connected servers with partners, suppliers, customers and employees to form an e-business Content Network. And it all happens in real time.
-(Scenario 10-2) Folio is considering imitating a direct marketing tactic employed by Time, Inc. Time publishes magazines like Sunset, This Old House, and Southern Living. At the website for these magazines, called the Virtual Garden, visitors provide tips on gardening and comments on articles selected from the magazines. This allows Time to enhance the mailing list data collected at the site with

Question

Quizplus · Accepted Answer

The Virtual Garden allows visitors to provide tips and comments, which gives insights into their interests and lifestyles, thus collecting psychographic data.

Scenario 10-2 Folio in an E-Technology Company. as E-Businesses Move to the to the Web