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Scenario 10-4 Telemarketers Say They'll Honor the Wildly Popular but Legally Besieged

Question 49

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Scenario 10-4
Telemarketers say they'll honor the wildly popular but legally besieged Do-Not-Call list until the court battles are over. Those whose telephone numbers have already been submitted to the national Do-Not-Call registry should have noticed a substantial decrease in calls. You know it's a good law by the sheer volume of gnashing teeth emanating from the Direct Marketing Association and other groups representing telemarketers, who would be required to purge their databases of registry phone numbers at least quarterly. Though the DMA continues to pursue legal avenues to block the list, it promises to respect consumers' wishes. (Liz Pullman Weston, Free at last from telemarketing invasions, MSN Online, February 15, 2005) .
-(Scenario 10-4) Weider Publications has a file of about 75,000 names of people who have given one or more of Weider's nine publications as a gift. In December, Weider undergoes an intensive one-week effort to call former gift givers who have not yet renewed. If the list that Weider is using consists of only the names, addresses, and phone numbers of former gift givers, it would be referred to as


A) an internal list.
B) an external list.
C) a skeleton list.
D) an enhanced list.

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