Scenario 10-4
Telemarketers say they'll honor the wildly popular but legally besieged Do-Not-Call list until the court battles are over. Those whose telephone numbers have already been submitted to the national Do-Not-Call registry should have noticed a substantial decrease in calls. You know it's a good law by the sheer volume of gnashing teeth emanating from the Direct Marketing Association and other groups representing telemarketers, who would be required to purge their databases of registry phone numbers at least quarterly. Though the DMA continues to pursue legal avenues to block the list, it promises to respect consumers' wishes. (Liz Pullman Weston, Free at last from telemarketing invasions, MSN Online, February 15, 2005).
-(Scenario 10-4) Time of course is also a vehicle for other direct marketers. What is a popular device many of them use Time to implement for them?

Question

Quizplus · Accepted Answer

Many direct marketers use bind-in insert cards, which are small cards inserted into magazines or other publications, to solicit sales or subscriptions. These cards often offer discounts or special offers to entice customers to respond within a certain time frame.

Scenario 10-4 Telemarketers Say They'll Honor the Wildly Popular but Legally Besieged