The advantage of direct mail as a communication medium stems from its ____.

Question

Quizplus · Accepted Answer

The advantage of direct mail lies in its selectivity, meaning you can send your message to specific target audiences based on demographics, purchase behavior, or other factors. This leads to a higher likelihood of response from those who are most likely to be interested in your product or service, resulting in a higher response rate compared to other mass communication channels. While cost per inquiry and cost per order are important metrics to track, they are not necessarily the main advantage of direct mail.

The Advantage of Direct Mail as a Communication Medium Stems