There are two broad categories of mailing lists that should be recognized by marketers. ____ lists are the starting point for developing better relationships with current customers, whereas ____ lists help an organization cultivate new business.

Question

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Internal mailing lists are composed of current customers, subscribers or members who have shown interest in a company’s products or services. They are typically used for sending newsletters, loyalty programs, and special promotions to maintain and strengthen existing relationships. External mailing lists, on the other hand, refer to people, businesses or organizations that have not interacted or had any prior relationship with the company, but are considered prospects or potential customers. These lists are used for direct mail campaigns, sales pitches, and lead generation. Therefore, the correct option is C.

There Are Two Broad Categories of Mailing Lists That Should