In some cases, marketing databases are enhanced using ____-data that reveals the characteristics of the neighborhood in which a person resides.

Question

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Geodemographic data combines demographic information (such as age, income, education level) with geographic data to create a more detailed profile of a person and their neighborhood. This can include factors such as housing values, crime rates, and lifestyle habits of the residents in that area. Using this type of data can help marketers better target their messaging and tailor their products to specific neighborhoods or regions.

In Some Cases, Marketing Databases Are Enhanced Using ____-Data That