A ballot method consists of mailing target consumers a list of promotional options and asking them to rank their preferences and mail the ballot back to the firm. This helps the firm to understand consumer's preferences and make informed decisions on promotional strategies. Therefore, option D is the correct answer. Option A, B, and C are incorrect as they do not accurately describe a ballot method.

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A Ballot Method

Question 55

Multiple Choice

A ballot method

A) views each inquiry as a "vote" in favor of a direct response campaign.
B) is a means of post-testing the effectiveness of sales promotion.
C) is a quantitative method of conducing political polling.
D) consists of mailing target consumers a list of promotional options and asking them to rank their preferences and mail the ballot back to the firm.

Correct Answer: