Which of the Following Is NOT a Perspective on Measuring

Which of the following is NOT a perspective on measuring the effectiveness of public relations and corporate advertising given in the text?

A) Evaluate the effect on sales of the specific strategic business units running the public relations.
B) Merely count the number of media exposures created by the PR program.
C) Save the expense of the measurement process and just have faith that these are important and useful forms of promotion and they are doing their behind-the-scenes job.
D) Measuring the effects of public relations and corporate advertising shouldn't even be tried.