Changing an image is most necessary when:
A) a brand's image has been adversely impacted by entry of new competitors.
B) when sales begin to decline.
C) when target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations.
D) when a competitor enters the market with a product that is viewed as being superior.

Question

Quizplus · Accepted Answer

Changing an image is most necessary when a firm's image no longer matches industry trends and consumer expectations or when target markets shrink or disappear. This could be due to changing preferences of consumers, evolving industry trends, or external factors such as economic or social changes. Changing image in such scenarios can help a firm stay relevant and appeal to the new audience. However, image change should be done strategically and not as a knee-jerk reaction to sales decline or entry of new competitors.

Changing an Image Is Most Necessary When