After watching an advertisement for Wrangler jeans, Denise decides she would like to buy a new pair. This is an example of which step of the consumer decision-making process?
A) Purchase decision
B) Postpurchase evaluation
C) Evaluation of alternatives
D) Problem recognition

Question

Quizplus · Accepted Answer

The consumer decision-making process consists of several steps, starting with problem recognition, followed by information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. In this scenario, Denise sees an advertisement for Wrangler jeans and realizes that she needs a new pair of jeans, which is an example of problem recognition. She has not yet gone through the other steps in the decision-making process.

After Watching an Advertisement for Wrangler Jeans, Denise Decides She