Although Mike is mechanic at a local auto repair shop, he does most of the cooking and grocery shopping for his family. This is an example of the ________ buyer behavior trend.
A) age complexity
B) gender complexity
C) active, busy lifestyle
D) individualism

Question

Quizplus · Accepted Answer

This scenario illustrates gender complexity, where traditional gender roles are being redefined, such as a male taking on tasks like cooking and grocery shopping.

Although Mike Is Mechanic at a Local Auto Repair Shop