A food producer that distinguishes between individually owned grocery stores and major retailers such as Target, the segmentation approach being used is:
A) industry.
B) business size.
C) geographic location.
D) usage.

Question

Quizplus · Accepted Answer

The segmentation approach being used is business size as the food producer is distinguishing between individually-owned grocery stores and major retailers, which are two different sizes of businesses.

A Food Producer That Distinguishes Between Individually Owned Grocery Stores