The product positioning strategy based on a product trait or characteristic is the ________ positioning approach.
A) product attributes
B) competitors
C) use or application
D) price-quality relationship

Question

Quizplus · Accepted Answer

This positioning approach emphasizes one or more specific traits or characteristics of the product, such as quality, performance, durability, features, or design. It aims to differentiate the product from competitors based on its unique benefits or advantages.

The Product Positioning Strategy Based on a Product Trait or Characteristic