Although brand advocates need to exhibit emotional and behavioral commitment to the brand, to be useful to marketers brand advocates need to exhibit the characteristic of:

Question

Quizplus · Accepted Answer

Quality communication skills are crucial for brand advocates to effectively share their positive experiences with the brand and persuade others to try it as well. While having a large following or creating likes and shares can be beneficial, these factors alone do not necessarily indicate the effectiveness of the advocate in promoting the brand. Similarly, membership in multiple social networking sites may provide a wider reach but is not necessarily a crucial characteristic for brand advocates.

Although Brand Advocates Need to Exhibit Emotional and Behavioral Commitment