Customer comments about a brand on social media are especially beneficial to brands because they:

Question

Quizplus · Accepted Answer

Customer comments on social media provide word-of-mouth endorsements for the brand, which can be highly beneficial. Positive comments from satisfied customers can attract new customers and build brand loyalty.

Options A and B are also true, but they are not as directly related to the benefit of customer comments on social media. Option D is not always true, as comments may not necessarily lead to direct sales or lead generation.

Customer Comments About a Brand on Social Media Are Especially