With advertising tracking research, respondents are shown a(n):
A) entire ad, but without the brand name being visible.
B) brief portion of the ad that includes one mention of the brand name.
C) brief portion of the ad or stills of the ad with the brand name removed or hidden.
D) series of ads so they will not know which ad is being studied.

Question

Quizplus · Accepted Answer

With advertising tracking research, the respondents are shown a brief portion of the ad or stills of the ad with the brand name removed or hidden to test if their brand recognition is strong enough to identify a brand without any visual cues.

With Advertising Tracking Research, Respondents Are Shown A(n)