With advertising tracking research, tests can be performed to measure all of the following except:
A) effectiveness of media buys.
B) general measure of the effect of media weight (media spending) .
C) quality of the ad's message and execution.
D) level of web chatter about the ad and brand.
Correct Answer:
Verified
Q22: When copytesting television ads, researchers often use:
A)a
Q25: Advertising tracking research does not measure:
A)ad likeability.
B)unaided
Q26: After being shown a segment or stills
Q27: When copytesting print ads, researchers often use
Q28: When using message evaluation techniques, copytesting is
Q30: Asking respondents if they recognize a brand
Q31: With advertising tracking research, respondents are shown
Q37: Quantitative copytesting questions do not measure:
A)ability of
Q40: Which type of evaluation method can provide
Q55: Warmth monitors are an example of:
A)an emotional
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