In using advertising tracking research, after a respondent is shown a segment of an advertisement or stills of an ad, respondents are asked first if they:
A) can identify which brand was in the ad from a list of brands shown to them.
B) can identify the brand being advertised.
C) recognize the company or brand.
D) like the ad.

Question

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The Answer of In using advertising tracking research, after a respondent is shown a segment of an advertisement or stills of an ad, respondents are asked first if they:
A) can identify which brand was in the ad from a list of brands shown to them.
B) can identify the brand being advertised.
C) recognize the company or brand.
D) like the ad.

In Using Advertising Tracking Research, After a Respondent Is Shown