With regard to copytesting, all of the following criticisms have recently been voiced except:
A) copytests stifle creativity that is needed to produce ads that stand out.
B) copytests favor emotional approaches in advertising.
C) copytests tend to lead to ads about product benefits that are believable and understandable to a focus group.
D) members of focus groups know little about creativity and are not legitimate judges of creative advertising.

Question

Quizplus · Accepted Answer

While criticisms of copytesting often include concerns about stifling creativity or relying too heavily on focus group opinions, favoring emotional approaches in advertising is not typically cited as a criticism.

With Regard to Copytesting, All of the Following Criticisms Have