Melanie and her daughter enjoy shopping together even if they do not purchase anything. For them, shopping is an end in and of itself, not just a means to an end. Which type of value are they experiencing?
A) utilitarian value
B) pleasure-seeking value
C) hedonic value
D) experiential value
E) augmented value

Question

Quizplus · Accepted Answer

Melanie and her daughter are experiencing hedonic value, which refers to the emotional enjoyment and pleasure that people derive from a certain experience, in this case shopping together. They are not primarily concerned with the practical or functional benefits of shopping (utilitarian value) or seeking out pleasure in the form of material goods (pleasure-seeking value). The term experiential value refers to the overall worth or benefit that consumers expect to gain from participating in an activity or consuming a product, while augmented value is a concept related to product quality that includes additional features or services beyond what is expected. Neither of these concepts fully captures the value that Melanie and her daughter are deriving from their shopping trips.

Melanie and Her Daughter Enjoy Shopping Together Even If They