_____ refers to the way a product is perceived by a consumer.
A) Product differentiation
B) Product augmentation
C) Product positioning
D) Product segmentation
E) Product perception

Question

Quizplus · Accepted Answer

Product positioning refers to the way a product is perceived by a consumer in comparison to its competitors in the market. It involves creating a unique image and identity for a product in the mind of the consumer to differentiate it from competitors and stay ahead in the market. Product differentiation, product augmentation, and product segmentation are related concepts but do not directly refer to the perception of the product by the consumer. Product perception is a broader term that encompasses all factors that shape a consumer's perception of a product, including product quality, pricing, packaging, and branding.

_____ Refers to the Way a Product Is Perceived by a Consumer