How do hedonic and utilitarian value differ?
A) Utilitarian value is an end in and of itself rather than a means to an end.
B) Hedonic value is very emotional and subjective in nature.
C) When a consumer does something to obtain hedonic value, the action is usually very easy to explain objectively.
D) Utilitarian value is immediate and hedonic value is delayed.
E) Hedonic value is more positive and longer-lasting than utilitarian value.

Question

Quizplus · Accepted Answer

Hedonic value is focused on the emotional and subjective experience of consuming a product or service, while utilitarian value is focused on the functional benefits and usefulness of a product or service.

How Do Hedonic and Utilitarian Value Differ