The realization that a consumer is necessary and must play a part in order to produce value is the major premise underlying the concept of _____.
A) synergy
B) value integration
C) value internalization
D) value co-creation
E) dyadic valuation

Question

Quizplus · Accepted Answer

The concept of value co-creation emphasizes the importance of the consumer's active participation in the value creation process, where both the consumer and the company work together to generate value. This recognizes that consumers are not just passive recipients of value, but actively play a role in creating it. Synergy, value integration, and value internalization are not directly related to this premise, and dyadic valuation is not a commonly used term in marketing.

The Realization That a Consumer Is Necessary and Must Play