Cullen and MacNeil's is a well-known store that sells writing material.The company faces strong competition from the electronic media.If the company thinks of itself merely as a paper company instead of a company that delivers the benefits users want,it could be taking a short-sighted view of its business.That is,Cullen and MacNeil's could suffer from _____.
A) brain drain
B) cognitive dissonance
C) marketing disconnect
D) marketing myopia
E) product devaluation

Question

Quizplus · Accepted Answer

Marketing myopia refers to the situation where a company takes a short-sighted view of its business and focuses only on the products they sell instead of the benefits that their customers seek. In this case, if Cullen and MacNeil's think of themselves as just a paper company and fail to understand the evolving needs of their customers, they may suffer from marketing myopia.

Cullen and MacNeil's Is a Well-Known Store That Sells Writing