_____ strategy deals with how the firm will be defined and sets general goals.
A) Corporate
B) Marketing
C) Tactical
D) Top-level
E) Meta

Question

Quizplus · Accepted Answer

Corporate strategy deals with the overall direction and goals for the entire organization, including defining the firm and setting general goals. Marketing strategy is more focused on specific tactics for selling products or services, and tactical strategy involves the implementation of specific actions to achieve goals within the overall corporate strategy. Top-level strategy often refers to the highest level of decision-making in an organization and may involve both corporate and tactical strategies. "Meta" strategy is not a commonly recognized term in business strategy.

_____ Strategy Deals with How the Firm Will Be Defined