Prime's is a company that manufactures and markets suits for professional kayakers.These consumers are predominantly males in the age group of 25-45 years.This market segment that Prime's serves with a specific marketing mix is called its _____.
A) preferred market
B) optimum market
C) target market
D) dominant market
E) elementary market

Question

Quizplus · Accepted Answer

The market segment that Prime's serves with a specific marketing mix is called its target market.

Prime's Is a Company That Manufactures and Markets Suits for Professional