Which of the following is used to depict graphically the positioning of competing products?
A) product map
B) schema
C) demand curve
D) product map,
E) perceptual map.

Question

Quizplus · Accepted Answer

A perceptual map is commonly used to depict graphically the positioning of competing products. It helps in identifying customer perceptions of different brands and their positioning in the mind of the customers. Other options such as demand curves and schemas are not typically used for this purpose. The option D is a repetition of option A.

Which of the Following Is Used to Depict Graphically the Positioning