According to social judgment theory, when an incoming message falls within the latitude of acceptance, _____ occurs.
A) enculturation
B) contrast effect
C) assimilation
D) insinuation
E) acculturation

Question

Quizplus · Accepted Answer

Assimilation occurs when an incoming message falls within the latitude of acceptance. This means that the individual perceives the message as consistent with their existing beliefs and attitudes, and integrates it into their pre-existing schema.

According to Social Judgment Theory, When an Incoming Message Falls