From a traditional advertising perspective, the basic communication model is referred to as a _____ approach
A) "one-to-one"
B) "many-to-one"
C) "one-to-many"
D) "many-to-many"
E) "all-or-nothing"

Question

Quizplus · Accepted Answer

The traditional advertising model is characterized by a one-way communication flow where the advertiser sends a message to the target audience, who are passive recipients of the message. This approach is often referred to as a "one-to-many" approach as one advertiser reaches many consumers with their message.

From a Traditional Advertising Perspective, the Basic Communication Model Is