Which of the following statements is TRUE regarding sex appeals in advertising?
A) Consumers do not find sexually appealing ads to be persuasive.
B) Research reveals that women prefer ads using sexual appeals more than men do.
C) Males and females alike tend to react negatively to female nudity in advertising.
D) Moderate levels of nudity appear to be most preferred.
E) Sex appeals in ads are effective regardless of the type of product being advertised.

Question

Quizplus · Accepted Answer

Research shows that moderate levels of nudity in ads are the most preferred by both male and female audiences. Extremely sexualized ads or those with female nudity may lead to negative reactions and decreased effectiveness of the ad. Additionally, the effectiveness of sex appeals varies by product type and target audience.

Which of the Following Statements Is TRUE Regarding Sex Appeals