Research suggests that _____ are likely to occur when the audience is highly engaged (highly involved) and when verbal (versus pictorial) content is present. Thus, important information should be placed early in the message.
A) primacy effects
B) central effects
C) recency effects
D) initial effects
E) priming effects

Question

Quizplus · Accepted Answer

Primacy effects occur when the audience is highly engaged and when verbal content is present, meaning that information presented early in the message is more likely to be remembered and influential.

Research Suggests That _____ Are Likely to Occur When the Audience