According to social judgment theory, when a message is viewed as being congruent with the initial attitudinal position and the message is received favorably, _____ has occurred.
A) enculturation
B) contrast
C) insinuation
D) acculturation
E) assimilation

Question

Quizplus · Accepted Answer

According to social judgment theory, when a message is viewed as being congruent with the initial attitudinal position and the message is received favorably, assimilation has occurred. Assimilation refers to the process by which individuals interpret new information in a way that is consistent with their existing attitudes and beliefs. This reinforces their existing attitudes and makes it difficult for them to change their opinions.

According to Social Judgment Theory, When a Message Is Viewed