Which type of effect is said to occur when material presented early in a message is most influential?
A) primacy effect
B) central effect
C) recency effect
D) peripheral effect
E) initial effect

Question

Quizplus · Accepted Answer

The primacy effect refers to the tendency for people to remember and be influenced by information that is presented first in a message. This effect occurs because people are more likely to focus and pay attention to the initial information presented, leading them to encode it more deeply and remember it better.

Which Type of Effect Is Said to Occur When Material