All of the Following Have Been Found to Be True

All of the following have been found to be true regarding humor appeals EXCEPT _____.

A) humor is most effective when it doesn't relate to the product being advertised
B) humorous ads can attract attention
C) humorous ads can create a positive mood
D) the overall effectiveness of a humorous ad depends on the characteristics of both the individual consumer and the advertisement
E) the initial attitude that a consumer has regarding the product plays an important role in how a humorous ad will impact his or her attitude of the product