Which of the following concepts belong to social judgment theory?
A) central route and peripheral route
B) latitudes of acceptance and latitudes of rejection
C) utilitarian function and hedonic function
D) sentiment relations and unit relations
E) high involvement and low involvement

Question

Quizplus · Accepted Answer

Latitudes of acceptance and latitudes of rejection are key concepts in social judgment theory, which refers to the idea that people have a range or “latitudes” of viewpoints on different issues. The latitudes of acceptance refer to the range of viewpoints that a person finds acceptable, while the latitudes of rejection refer to the range of viewpoints that a person finds unacceptable. People tend to place their own attitudes and beliefs within these latitudes, judging others’ attitudes as closer to or farther from their own.

Which of the Following Concepts Belong to Social Judgment Theory