Value-expressive group influence can influence consumer behavior because _____.
A) a consumer conforms to avoid punishment
B) a consumer conforms to receive a reward
C) it provides referent power to the consumer
D) it provides social status to a consumer
E) a consumer internalizes a group's values

Question

Quizplus · Accepted Answer

Value-expressive group influence can influence consumer behavior because it can lead a consumer to internalize a group's values, beliefs, and attitudes influencing their behavior in a way that aligns with the group's values. This can lead to long-term changes in consumer behavior.

Value-Expressive Group Influence Can Influence Consumer Behavior Because _____