Which individual difference variable assesses the individual's need to enhance his or her image in terms of others by acquiring and using products, conforming to the expectations of others, and learning about products by observing others?
A) need for cognition
B) consumer ethnocentrism
C) separateness-connectedness
D) attention to social comparison information (ATSCI)
E) susceptibility to interpersonal influence

Question

Quizplus · Accepted Answer

Susceptibility to interpersonal influence refers to an individual's need to enhance his or her image in terms of others by acquiring and using products, conforming to the expectations of others, and learning about products by observing others.

Which Individual Difference Variable Assesses the Individual's Need to Enhance