Using online technologies to facilitate WOM by having consumers spread marketing messages through their online conversations is known as _____.
A) network marketing
B) stealth marketing
C) viral marketing
D) electronic marketing
E) online marketing

Question

Quizplus · Accepted Answer

The use of online technologies to encourage consumers to share marketing messages with others through their online conversations is known as viral marketing. This term refers to the ability of marketing messages to "go viral" and spread rapidly among many people. It is sometimes also called "word-of-mouth marketing" or "referral marketing".

Using Online Technologies to Facilitate WOM by Having Consumers Spread