In consumer behavior, the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is called _____.
A) functional quality
B) affective quality
C) atmospherics
D) position
E) entropy

Question

Quizplus · Accepted Answer

The emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is called atmospherics.

In Consumer Behavior, the Emotional Nature of an Environment or the Feelings