The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.
A) retail impression
B) retail reality
C) retail functionality
D) retail personality
E) retail statement

Question

Quizplus · Accepted Answer

The combination of functional and affective qualities that define a retail store in the mind of a shopper is known as its “personality.” Retail personality describes the overall look and feel of a store, its brand image, its layout and design, and the emotions it evokes in the shopper. This includes all aspects of the shopping experience, from the signage and merchandising to the sales staff and customer service.

The Way a Retail Store Is Defined in the Mind