When a consumer goes to the grocery store to purchase items on her shopping list and picks up items that she did not have on her list but remembered her family needed when she saw them, which type of shopping behavior does this illustrate?
A) impulsive behavior
B) unplanned behavior
C) state-oriented behavior
D) action-oriented behavior
E) situational behavior

Question

Quizplus · Accepted Answer

This illustrates unplanned behavior, as the consumer did not have these items on her shopping list but remembered they were needed when she saw them in the store.

When a Consumer Goes to the Grocery Store to Purchase