Customer share is sometimes referred to as _____.
A) share of wallet
B) competitive intensity
C) brand share
D) share of voice
E) individual share

Name: Customer share is sometimes referred to as _____. A) share of wallet B) competitive intensity C) brand share D) share of voice E) individual share
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Customer share is often referred to as "share of wallet," which represents the percentage of a customer's total spending in a given category that goes to a particular brand or company.

Customer Share Is Sometimes Referred to as _____