Talbot's clothing store offers a program to its customers that keeps track of their purchases and offers a $25 award for every $500 spent. This is an example of a _____.
A) commitment program
B) loyalty program
C) customer share program
D) value program
E) competitive program

Question

Quizplus · Accepted Answer

This is an example of a loyalty program, which incentivizes customers to continue shopping with the brand by offering rewards for their loyalty.

Talbot's Clothing Store Offers a Program to Its Customers That