True consumer loyalty consists of both a pattern of repeated behavior and _____.
A) positive WOM
B) confirmation
C) customer inertia
D) customer commitment
E) customer empathy

Question

Quizplus · Accepted Answer

True consumer loyalty consists of both a pattern of repeated behavior and customer commitment. Customer commitment refers to the emotional attachment that a consumer feels towards a particular brand, product, or company. This emotional attachment often leads to a willingness to pay higher prices for the product, recommend the product to others, and resist switching to a competitor. Positive WOM (Word of Mouth), confirmation, and customer empathy are important factors that contribute to building customer loyalty but are not necessarily required for it. Customer inertia, on the other hand, describes a situation where a customer continues to purchase a product or service out of habit, convenience, or lack of viable alternatives, rather than due to any true emotional attachment or loyalty to the brand or company.

True Consumer Loyalty Consists of Both a Pattern of Repeated