Through its cutting-edge point-of-sale inventory management technology and highly efficient shipping practices,Wal-Mart is able to keep its inventory and logistics costs extremely low and to pass these cost savings on to consumers in the form of low prices.Wal-Mart's strategy is best described as ________.
A) focus
B) integrative growth
C) differentiation
D) market development
E) overall cost leadership

Question

Quizplus · Accepted Answer

Wal-Mart's strategy is focused on overall cost leadership, using technology and efficient logistics to keep inventory costs low and pass those savings on to customers in the form of low prices.

Through Its Cutting-Edge Point-Of-Sale Inventory Management Technology and Highly Efficient