Estimating area market potential,as a subset of total market potential,facilitates effective marketing budget allocation.

Question

Quizplus · Accepted Answer

Estimating the potential market size for a specific area can help a business allocate their marketing budget effectively and efficiently to target the potential customers within that market. It allows the business to focus their resources and efforts on the areas with the highest potential for success, rather than just targeting the total market potential without any specific strategy. Therefore, the statement is true.

Estimating Area Market Potential,as a Subset of Total Market Potential,facilitates