The distance between the market minimum and the market potential shows the overall marketing sensitivity of demand.

Question

Quizplus · Accepted Answer

The distance between the market minimum and the market potential is known as the market gap, and it represents the untapped market demand. The market sensitivity of demand refers to how responsive consumers are to changes in marketing variables such as price, product features, or promotional activities. Therefore, the market gap does not directly measure marketing sensitivity of demand.

The Distance Between the Market Minimum and the Market Potential